H.P. Mallory's book, Fire Burn and Cauldron Bubble, from the Amazon Kindle store for my phone.
Now I'm going to admit something here - I bought the book because I love the cover. Seriously. But that's not the whole story.
I stumbled upon H.P. Mallory after reading about her on Joe Konrath's site, A Newbie's Guide to Publishing. He posted a Holiday Ebook Buying Guide, and her book is the 14th on the list (I think - hard to count while scrolling). One of the points he makes over and over again is that you need great cover art to attract readers. We really do judge a book by its cover. And Mallory hit a home-run with her self-styled covers. She even has similar eye-catching artwork all over her sites for her books and blog.
Her cover was enough for me to click to check out her site, then her blog, then decide to buy the first book and check it out. I'm not going to give a review now, especially since I've only gotten through the first 1/4 of it, but I like it. I like it a lot. And I love that I was able to click a few times and find out more about her as well. She's a mom, has another job, has a toddler, and loves to write. And she loves Jane Austen. Sold.
This path from link to book to author is fascinating to me right now. But it also seems slightly scary. Not everyone is going to like what I write. So that link to my book and then to me will be quick for those who may love and who may hate my books. Hmmm.
You may have guessed that I'm considering following the path to self-publishing. There are many pros, a few cons, and lots of questions. For now, I'll be happy finishing my edits, researching ebook options, and catching up on the books that H.P. Mallory has released. But who knows what tomorrow will bring...